Starting point of strategic marketing
Developing a marketing strategy is the starting point of strategic marketing. We help our clients in developing this strategy by clarifying long-term strategic intent and goal, from customer-centric point of view, and putting together a long-term roadmap.
Customer-centric Strategy Planning:
- Articulate the company/marketing vision and strategic intent
- Segment customers and prioritize the targets
- Competitively position products, services, solutions
- Develop business plans and integrated marketing programs
Portfolio Management:
- Prioritize programs and initiatives
- Align and manage resources strategically
Long-term Roadmap Development:
- Develop a long-term roadmap and milestone review process to realize strategic intent
- Create short-term wins to generate momentum and a virtuous cycle
Major Services:
- Integrated marketing & sales programs
- Branding & brand experience marketing
- Creative concept development
- Digital strategies, including e-Commerce
- Online advertising, social media and promotions
- Customer Relationship Marketing (CRM)
Solutions by Global-Prime:
- Introducing strategy maps to communicate the mid-term business strategy and align critical initiatives for a B2B company
- Creating a new online/offline business model and marketing concept for a retail company
- Designing a brand-building marketing concept and social marketing strategy for a luxury brand
- Developing an online promotion and ecommerce sales approach for a unique health and beauty aid product introduction
- Providing a media mix trade-off framework for a luxury brand's annual promotion plan
- Specify a Customer Intimacy strategy approach for a B2B global web renewal
- Supporting corporate brand re-branding for a B2B company
For further information, please contact